Start with a Strong, Clear Point of View
Bold messaging isn’t vague. It’s opinionated.
Instead of saying “We make great coffee,” say: ☕ “We roast coffee so strong it’ll slap you awake.”
Be specific. Be intentional. Take a stand.
Ditch the Generic—Be Specific, Be Brave
Avoid the middle ground. It’s forgettable.
Don’t say “We support sustainability.” Say: 🌱 “We refuse to use plastic—even if it costs us customers.”
Specificity adds credibility and courage.
Use Tone and Language to Challenge, Not Condescend
Be bold, but never arrogant. Don’t talk down—invite people up.
Use humor, cleverness, and curiosity to engage:
❌ “You’re doing marketing wrong.”
✅ “Let’s fix your marketing mess—together.”
Challenge people, but always offer a hand.
Handling Controversial Topics Without Alienating
Should Your Brand “Take a Stand”?
Yes—if it’s authentic.
Silence isn’t always safe. In today’s social climate, values matter.
But don’t take a stand just to trend. Choose causes that:
✓ Connect to your product
✓ Reflect your team and customers
✓ You’re willing to support beyond the campaign
Use Data, Not Assumptions
Never guess how your audience will react. Use:
✓ Surveys
✓ Sentiment analysis
✓ A/B testing
Let your message evolve based on evidence—not ego.
Practice Transparency, Not Pandering
Pandering is obvious—and deadly. People can smell fakeness.
If you’re not ready to go all-in on a topic, don’t pretend. Instead, try: “We’re still learning, but here’s what we’re doing.”
That honesty builds trust.
