Social Media Success for Al Excellence Pharmacy

Client Name: Al Excellence Pharmacy
Industry: Healthcare & Pharmacy Services
Client Profile: Al Excellence Pharmacy is a local pharmacy in New Jersey committed to providing exceptional healthcare services and personalized customer care. Offering prescription medications, over-the-counter products, and professional health consultations, they pride themselves on their bilingual pharmacists and free delivery service. With a focus on community wellness and patient education, Al Excellence Pharmacy aims to be more than just a medication provider—they strive to be a trusted healthcare partner for families in their local community.

Growth Barriers

As an established pharmacy, Al Excellence Pharmacy faced the challenge of competing in a healthcare market dominated by large chain pharmacies. Despite their quality services and community presence, they had minimal to no online presence, which significantly limited their ability to reach potential customers beyond their immediate physical location. The need to build digital awareness, showcase their unique services, and convert online visitors into loyal customers was crucial for their business growth and expanding their community impact.

About Project

Epic Digitization Al Excellence Pharmacy, a local pharmacy in New Jersey, had no online presence when they first approached Epic Digitization. They sought to establish a digital footprint to attract local customers and position themselves as a trusted healthcare resource in the community. Epic Digitization partnered with them to build their social media presence from scratch, creating and optimizing accounts across Facebook, Instagram, and YouTube platforms.

Turning Ideas into Scroll-Stopping Content!

Challenges

1. Starting with zero online presence, requiring complete account creation and optimization from the ground up
2. Page-visit growth outpaced new followers, signalling a weak visitor-to-follower conversion funnel
3. Interaction rate lagged reach, so posts weren't yet prompting enough comments or shares
4. Reach needed improvement, particularly to engage the senior demographic—an important pharmacy cohort
5. Static feed images under-performed across both reach and engagement metrics

Strategy & Execution

Epic Digitization implemented a multi-platform social media strategy for Al Excellence Pharmacy that focused on:
1. Content Development
- Created engaging health-related content including community health posts and carousel dosage-tips
- Developed "60-second myth-busters" videos that consistently delivered high views and maintained over 75% average view duration
- Produced content across multiple formats including photos, videos, reels, and stories
2. Audience Engagement
- Focused on peak engagement times, with the majority of followers active on Facebook around 3PM PST on Mondays
- Targeted content to the pharmacy's local audience, with top cities including New York, Philadelphia, East Brunswick, Jersey City, and Newark
- Published content consistently, with 28 pieces of content during the reporting period (higher than industry average)
3. Performance Optimization
- Implemented a strategic mix of paid and organic content to maximize reach and engagement
- Utilized boosted community-health posts to drive steady reach growth Monitored content performance metrics across all platforms to identify high-performing formats
- Tracked audience demographics and engagement patterns to refine content strategy

Results

The following results represent a combination of both paid and organic efforts:

Facebook

Views: 328.6K (4.8x increase)
Reach: 56.6K (9.4x increase)
Page Visits: 3.4K (1.1x increase)
Follower Growth: From 0 to1.9K followers
Content Interactions: 3.2K (2x increase)
Reach climbed steadily from March to April, driven by boosted community-health posts and carousel dosage-tips.

Instagram

Content interactions increased significantly.
Static feed images under-performed compared to other content types.
Audience remained heavily in the 25–34 age demographic.

YouTube

Short-form "60-second myth-busters" delivered the highest views with >75% average view duration.
Returning viewers increased each month, showing growing audience loyalty.
Only about 0.25% of viewers left comments (roughly half the 0.5% benchmark for health channels).

Conclusion

By building Al Excellence Pharmacy's social media presence from scratch and implementing a data-driven strategy combining both paid and organic efforts, Epic Digitization helped the pharmacy establish a significant digital footprint and drive meaningful engagement. Starting with no online presence, the pharmacy now has a growing follower base and clear insights into which content formats drive results and how to better connect with their audience. Based on the report findings, Epic Digitization has provided specific recommendations to further optimize their social media performance, including improving visitor-to-follower conversion, increasing shares and comments, and enhancing content strategies across all platforms.

Social Media Success for Al Excellence Pharmacy

Growth Barriers

About Project

Turning Ideas into Scroll-Stopping Content!

Challenges

Strategy & Execution

Results

Conclusion

Ready to Make

Unignorable?

Working Hours

Our Location

Contact Us

Newsletter